Actor and director Bradley Cooper finds himself at the centre of a “Jewface” controversy over his use of makeup in his portrayal of Leonard Bernstein in the upcoming Netflix bio-drama Maestro.

Carey Mulligan and Bradley Cooper in Maestro. Photo © Netflix

After Netflix released the first trailer Maestro earlier this week, some viewers took to social media to criticise Cooper’s prosthetic nose, describing it as it yet another example of Hollywood’s inauthentic portrayal of Jewish people.

In a post on the X platform (formerly Twitter), @StopAntisemitism wrote:

“Hollywood cast Bradley Cooper – a non Jew – to play Jewish legend Leonard Bernstein and stuck a disgusting exaggerated ‘Jew nose’ on him. All while saying no to Jake Gyllenhaal, an actually Jewish man, who has dreamt of playing Bernstein for decades. Sickening.”

The post generated a storm of online comments #JewFace.

“Why is Bradley Cooper playing Bernstein?” wrote the far-right activist-blogger Pamela Geller. “He’s not Jewish – now a standard rule in Hollywood for other ethnicities & he is not nearly as handsome as Bernstein.”

Others were ambivalent. “This isn’t what we should be hanging our hats on,” wrote one respondent. “This doesn’t matter....