Melbourne Recital Centre has revealed the results of rebranding exercise developed in partnership with Melbourne-based creative agency Studio MASS to reflect the MRC’s commitment to innovation and accessibility.

The refreshed brand – visible to audiences in a new website design and graphics – draws inspiration from the Centre’s distinctive hexagonal “honeycomb” windows, which have been reimagined as a dynamic lens through which audiences can discover and experience live music. The refreshed look includes a sophisticated colour system that adapts to reflect the diversity of artists performing at MRC, complemented by an innovative digital presence developed by Studio Bravo.

The new website also upgrades the user experience with improved navigation and shared connections with the broader Melbourne Arts Precinct.

Melbourne Recital Centre. Photo © Mark Chew.

“As Melbourne Recital Centre enters its exciting next chapter, our new identity and digital transformation exemplifies our bold vision for the future of live music in Australia,” said Sandra Willis, CEO of Melbourne Recital Centre.

“It is so much more than a visual refresh – it’s a statement of our commitment to pushing boundaries and creating transformative musical experiences for all audiences.”

Tim Kotsiakos, Creative Director...