TikTok has launched a new classical music campaign in partnership with acclaimed pianist Lang Lang. Featuring creators from across Europe and the US, Lang Lang LIVE: Beyond the Keys will offer “performances, conversations and interactive experiences” on its TikTok LIVE platform.

The promotional image for TikTok’s Lang Lang LIVE: Beyond the Keys. Photo supplied

The campaign was launched on 19 May at The University of Cambridge’s Homerton College, where Lang Lang was awarded an honorary doctorate, and will end on 28 May. On 12 June, the campaign will also host an in-person creator event in Leipzig, Germany.

“Classical music is finding a powerful new generation of fans on TikTok, with creators reshaping how the genre is discovered, experienced and shared online,” wrote TikTok.

“Across TikTok, creators are reshaping how audiences engage with classical music, from piano performances and orchestral reinterpretations to educational explainers, humour, behind-the-scenes rehearsal content and viral sound trends.”

Photo © Solen Feyissa/Unsplash

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